7 Use Cases For App Marketing Automation

  1. 01. 7 Use Cases For App Marketing Automation

    Marketing automation can seem quite daunting at first glance, but really it’s more accessible than you might think.

    App marketing automation is all about delivering personalization to app users in a timely and efficient manner. Read more →

  2. 02. 4 reasons why great ideas become big business.

    In the great universe of business ideas, there is less than 1 tenth of a percent which will become eventually large, profitable businesses.  Based upon my experience and others, there are (at least) 4 reasons which make those ideas stand out from the crowd. Read more →

  3. 03. What can be learned from 2 of 2015’s biggest social media campaign fails

    Even the largest, most influential brands with expert social media teams still make catastrophic mistakes when executing social media campaigns. The results can range from mildly embarrassing, to offensive – sparking hateful responses that cause long term harm to a brand’s identity. Instead of crucifying those guilty of blunders, we’ve examined what you can learn from their mistakes:

    Read more →

  4. 04. Almost half of millennials use messaging apps

    A new survey carried out by Pew Research Centre has revealed that 36% of smartphone owners report using messaging apps including WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages, such as Snapchat.

    The survey also shows that both of these types of apps are mostly popular amongst a young demographic. Almost half of smartphone owners aged 18 – 29 use messaging apps, and 41% use apps that routinely delete sent messages.

    It is thought that these apps are appealing due to the fact that they are free and when connected to Wi-Fi do not use up SMS or other data. It has also been pointed out they offer “a more private kind of social interaction than traditional social media platforms such as Facebook or Twitter”.

  5. 05. Ten Ways to Transcend Culture: Making Users’ Choices Easier

    “It is our choices, Harry, that show what we truly are, far more than our abilities.”

    -J.K. Rowling, Harry Potter and the Chamber of Secrets

    We live in a time of unprecedented opportunity; however, one of its costs is the burden of choice. Read more →

  6. 06. What makes you leave a website? (Infographic)

    It only takes a second to be turned off. Too many adverts, poor navigation and pop-ups are among the main reasons for users to exit a website.

    Take a look at this infographic from KISSmetrics to find out what not to do on your website and keep users engaged. Read more →

  7. 07. The difference between paid, owned and earned media (Infographic)

    With social media and online PR continuing to revolutionise the digital marketing landscape, the process of budgeting, reporting and investing in media has had to evolve in order to understand target audiences. Read more →

  8. 08. 7 social sins, Animated

    Whether calling Her Majesty the Queen ‘Lizzy’ or wearing white socks with black shoes – social faux pas are unacceptable and will devalue your social ranking among your peers. Read more →

  9. 09. TfL unveils “driverless” tube

    London Mayor Boris Johnson has unveiled a sleek new vision for potentially driverless tube trains amid planned protests.

    The so-called ‘New Tube for London’ will have air cooling systems to combat the stifling temperatures suffered by commuters. The walk-through carriages will also feature double doors to increase capacity. Read more →

  10. 10. Proud Sponsors of Streamz FC

    NeoCR sponsors Streamz FC, a local Saturday league football team, with a heart and desire to assist not just young people, but people of all ages and backgrounds.  It’s a platform built on the desire to add value to the community and beyond in relation to their careers, employment, knowledge and wellbeing.  Read more →

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